Trust & Safety Infrastructure
Obeli gives the world's largest social and enterprise business platforms the tooling to govern user-to-user interaction at scale — detecting abuse, enforcing policy, and documenting every decision, without adding friction for the people you're protecting.
Built for platforms operating at
100M+ DAU Global Marketplaces Youth Communities Creator EconomiesThe Platform
Trust & safety fails when it's stitched together from five vendors, three internal tools, and a spreadsheet. Obeli is a single interaction layer — identity, signal, policy, enforcement, and appeal — that sits inside your product and speaks your platform's language.
Establish who is really behind an account without demanding a passport from every user. Device, behavior, and network signals resolve into a durable identity graph that survives resets, VPNs, and burner emails.
Harm is a pattern, not a keyword. Obeli models the shape of an interaction — pacing, escalation, targeting, reciprocity — to catch grooming, coordinated brigading, and scripted fraud that content classifiers miss entirely.
Write your community standards once, in plain language, and run them everywhere. Version them, test them against historical traffic, and roll them out by region, surface, or cohort — no engineering ticket required.
Bans are a blunt instrument. Obeli supports the full range — rate limits, reach reduction, interaction gating, cooldowns, escalating strikes — applied automatically and proportionately to the actual severity of what happened.
Your reviewers see full context, not decontextualized fragments: the conversation, the relationship history, the model's reasoning, and the precedent set by similar past cases. Decisions get faster and more consistent at the same time.
Every decision is logged with its inputs, its rule, and its reviewer. Generate DSA and KOSA reporting, respond to regulator inquiries, and give users a real appeal path — from the same record, without a six-week data pull.
How it works
Obeli's technology is designed to go beyond the traditional scope of ToS effectiveness. By combining behavioral analytics, network intelligence, secure hardware, and advanced AI-enabled modeling, Obeli helps organizations stay one step ahead of emerging threats before anything has the chance to happen.
Obeli curates knowledge on bad actors and uses behavioral data to predict their next moves before they even consider it. This gives actionable intelligence that enterprises can rely upon to make informed decisions about safety and security, while seeing the threat modeled in real time for maximum protection.
Solutions
The abuse pattern on a marketplace looks nothing like the abuse pattern in a teen community. Obeli ships with tuned models and starter policies for all markets we serve.
Detect pile-ons as they form, not after the target has already logged off. Protect at the relationship layer instead of chasing individual posts.
Learn more →Link seller accounts across devices, payment rails, and listing behavior to shut down rings before the chargebacks land.
Learn more →Voice and text signals tuned for young user bases, with intervention that de-escalates instead of simply removing.
Learn more →Catch romance fraud, catfishing, and coercive escalation patterns in DM sequences before the first offline meeting.
Learn more →Protect creator identity and revenue from cloned accounts, fake support agents, and payout scams.
Learn more →DSA, KOSA, and COPPA obligations mapped to enforceable rules, with the evidentiary record regulators actually ask for.
Learn more →Company
The obelus was the mark ancient scribes placed beside a passage they judged corrupt — not to erase the text, but to warn every reader who came after.
We started Obeli after years of watching good platforms lose their communities to a small number of people acting in bad faith, armed with tools that were never designed for the scale of the problem.
Contact
Tell us a little about your platform and we'll come back with a scoped pilot plan — not a slide deck.
A member of the Obeli team will be in touch to scope a shadow-mode pilot.